In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience?
In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads.
So, if you’re someone who has to engage the C-suite, or you want to create a marketing strategy that can help you differentiate your business, then tune in because we cover everything you need to know.
We cover:
And so much more.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.