Company: Loomis Agency
Owners: Mike Sullivan
Year Started: 1984
Employees: 51-100 (Large)

Welcome to episode #63 of An Agency Story podcast, hosted by Russel Dubree.

On this episode, we have Mike Sullivan, President & CEO of Loomis Agency – an award-winning full-service advertising agency focusing on challenger brands based out of Dallas, TX.

The value of complementary skills: See how "Staying in Your Lane" and the significance of partnering with individuals who possess complementary skills vs trying to be everything to everybody.

The benefits of a small agency environment: Having been at agencies large and small, Mike expresses his love for the energy and personal connections fostered in a small agency environment. This insight can inspire agency owners to appreciate the advantages of smaller enterprises, including the ability to know everyone, understand their stories, and create a more intimate working atmosphere.

The experience of transitioning to digital: Mike shares his experiences with the transition from traditional to digital advertising.  Similar to the current onset of AI, gain some perspective from someone who has been there before and lessons learned during this process to navigate evolving technology within the marketing space.

The importance of caring for the business and its people: Throughout the conversation, Mike emphasizes the significance of caring about the business and its people. This insight serves as a reminder for to prioritize the well-being of your team and especially when the going gets tough, double down on your team.

Learning from setbacks and challenges: Mike discusses the impact of losing a major client and how they managed to recover.  A familiar lesson in that the large client that you think will be around forever...won't be.

To send a chicken, or not to... : Be sure to listen all the way to the end to hear Mike's hilarious story about sending a live chicken to get the attention of a prospect.

What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.

Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?

Schedule a 15 minute introductory conversation here to learn more.