On this episode Carlos Tejero joins Kellen Vaughn to talk about how he has found success in a down market by doubling down on social media marketing. Carlos talks how his social media strategy and blocking out the noise allowed him to do build a team to do more business.

2:00 Intro to Carlos

4:40 Power of social media

7:00 Referral partner offline

10:15 Best type of content

12:45 The importance of the team

15:15 Key positions for support

17:20 Block out the noise

Takeaways:

Social Media continues to be a great business generator so ignore it at your own peril.

Consistent video on social media is a long-game play and will lead to success.

You can use social media to drive both consumer leads and referral partner relationships.

You have to be invested in your long-term success as opposed to short-term results.

Jumping on video trends are great for awareness and eventual conversions.

Having a strong team that you pour yourself into can make all the difference.

Quotes:

“I didn’t have a lot of business, so I locked myself in the room and did video after video.”

“Social media is what got me here and I haven’t stopped.”

“What good is it to do a video, and then stop."

“Don’t give up.”

“As you long as you put in the work, you’re going to receive.”

“You have to block out the noise.”

Show Links:

Community Platform: www.BecomeNL.com

Strategy Call: www.NLStrategyCall.com

Podcast Partner: https://mortgage.leadpops.com/nextlevel/

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn -https://www.linkedin.com/company/next-level-loan-officers/about/