What if Torontonians saw condos as livable, sustainable long-term homes? What if the word 'end user' didn't strike fear into the hearts of developers anymore? What's the difference between selling a promise versus selling a product?

Pouyan Safapour, president and co-founder of Devron Developments wants to change Toronto's condo industry from the ground up, ensuring responsible building that strengthens communities becomes the new norm.

Join Matt and Pouyan as they discuss everything from the upcoming launch of Devron's 101 Spadina, to changing perceptions of condo living in Toronto's notorious pre-sale market.