Turn Your Book Into a Business Tool: Publishing Strategies That Get Results with Ken Rochon
Episode 8 Description:
“A book does two parts: it talks about who the person is and the second part is it shows that they have results.” —Ken Rochon
Books have the power to be far more than just reading materials— they can function as powerful business tools. When an entrepreneur commits to writing a book, it allows them to codify their hard-earned expertise. A strategically published and promoted book also becomes a tool for scaling one's impact, sparking new opportunities, and building an enduring legacy through ideas that continue helping people for years to come.
This week, we hear from Ken Rochon, a publisher, photographer, and author of 47 books. Through his publishing company, Perfect Publishing, Ken helps other authors write and promote their books to build their businesses.
Discover how to leverage your expertise into a successful publishing business as Scott and Ken share practical tips for writing a book that converts, developing your message, scaling your impact beyond one-on-one meetings, making high-quality connections that grow your business, plus much more.
Connect with Scott:
As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners, entrepreneurs, and coaches “shatterproof” their businesses by implementing specific strategies for structure, growth, and protection.
Episode Highlights:
03:45 Business Card Management
07:51 Book Publishing and Marketing Strategies
13:15 Should You Write a Book?
16:27 The Importance of Social Proof in Investing
22:13 How to Make Your Book More Memorable
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