Andreas Klauser is a senior tech marketing leader in the B2B enterprise space. After holding various marketing leadership positions at HP and T-Systems International, he joined Zoom in November of 2021. Now, he is leading and building out Zoom's marketing organization across the EMEA region.

In his previous position as VP of Field Marketing at T-Systems, he has successfully implemented a global social selling program for hundreds of colleagues in sales and beyond. In his current role at Zoom, he is in the process of rolling out a program across Europe and Asia.

In this episode, you will learn best practices for marketers when it comes to:

• setting up your social selling program and creating traction organically throughout the organization.
• who to start your program with (how to choose the people and business unit to begin with).
• how to secure sales leadership buy-in.
• how to keep your organization engaged for the long haul.
• how to define success along the timeline of your program, including a focus on marketing & sales KPIs.
• proving content to your (sales) organization, and much more.

… and much more. Listen in as Andreas shares valuable hands-on advice and experience!

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.