In this episode, Milan Ruzicka, B2B enterprise marketing expert, shares cutting-edge insights and learnings from the B2B Marketing Exchange*, one of the top B2B conferences in the United States.

Some of his key takeaways for the marketing of today & tomorrow include:

• the digital marketing industry is evolving with accelerating speed and complexity, the vendor market outpacing the needs of their customers.
• the change in buying behavior towards primarily digital brings new needs in terms of technology, operating models and the skillset required of marketers.
• customer intent becomes a critical factor, as well as allowing prospects to go through the entire customer journey in their medium of choice.
• the interest in social selling is growing with about a third of attendees indicating they want to talk about it.

Listen to our episode to hear these and other learnings directly from Milan.

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.