Ep. 015: How to engage Gen Z: It's time to meet the CTO of the future

Straight to Business - Social Selling for B2B

Sep 9 2022 • 37 mins

We talk with Nouran (Noor) Elsherbiny from T-Systems International about a unique program that brings Generation Z into the boardroom. Not only that! Every Gen Z CTO (Chief Tomorrow Officer) is given the opportunity to work on a pressing question of today's society together with experts inside the company.

Noor has convinced us in the conversation that every company should have a Chief Tomorrow Program, or similar initiative to engage the up- and coming generation into their business. This is a critical way of making your company future-proof today.

Learn in this episode:
- how the Chief Tomorrow Officer program at T-Systems is organized
- how the company recruits Gen Z talent
- what role social media plays in this
- what results have been achieved so far
- how you can connect with Gen Z, do business with them and recruit them for your business
- how T-Systems is supporting other companies in attracting Gen Z talent

With all of this, we are also looking at the key characteristics of Generation Z, and as a bonus topic we talk about T-Systems' social selling program that Noor also manages.

Curious? Listen in!

To learn more, you can connect with Nouran Elsherbiny on LinkedIn, check out this brochure The Chief Tomorrow Officer - the power of Gen Z in the boardroom, or learn more on the T-Systems website.

About Nouran Elsherbiny:

Nouran (Noor) Elsherbiny is Digital Marketing Manager at T-Systems International. With a Bachelor's and Master's degree in (Business) Information Systems, she began her career at Inspira Expo startup. Inspira Expo specialized in building an engineering community and created the biggest engineering event in Egypt called Engineerex. Nouran also taught entrepreneurship at the American University in Egypt (AUC). She later joined Deutsche Telekom Group as an intern for performance management.

Her passion for AI in workplace innovation has led her to apply to a novel program by Deutsche Telekom's subsidiary T-Systems, helping her become the first appointed Chief Tomorrow Officer or CTO.

As Chief Tomorrow Officer, Nouran was able to work with international experts to solve questions on the usage of Machine Learning and Artificial Intelligence to create a less stressful workplace. She also built a community of Gen Z to engage with T-Systems and Deutsche Telekom C-level managers and discuss the future of the workplace named the Tomorrow Board.

Today, Nouran is a Digital Marketing Manager in charge of the T-Systems social selling program and the Chief Tomorrow Officer community. Nouran is originally from Egypt but now lives and works in Bonn, Germany.

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.