In this first episode of our ROI special, we give you an overview of what social selling is and how it can contribute to your marketing & sales results.

While social selling is undoubtedly a current buzzword, it’s also one that many remain skeptical about, especially when the planning process starts to include budget talk.

Be honest! Haven’t you wondered if social selling is genuinely worth investing money in? We believe it is. But let us take you on our social selling journey. This episode gives you an overview of the topic, and we'll dive more into detail of each element in the next episodes:

- A definition of social selling
- The components of a social selling program
-  Measuring the results
-  KPI benchmarks from the experts: What kind of activity rate of your social sellers can you expect? How many relevant engagements from your target audience are good?
- How to track relevant engagements: From CRM integration to seller surveys

If you want social selling to contribute to your success, listen in!

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.