Sander Biehn is founder and CEO of Thought Horizon, LLC, and a pioneer of social selling. After a successful sales career at AT&T, he founded his company in 2013, helping organizations build, manage, and succeed using social selling.

We talk with Sander about:
- how social selling can complement account-based marketing
- how organizations can implement social selling to build relationships and grow business with defined accounts
- hands-on tips for marketers and sellers who want to use social selling as part of their ABM approach

Plus: Sander share his own beginnings and his success story with social selling, working as an enterprise Account Executive in the telecommunications industry before founding his own social selling company.

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.