Zac Wood is a seasoned sales professional with 15 years of experience in Sales & Sales Management Excellence. Zac has a track record of surpassing sales quotas, increasing revenue, and growing market share. He has used LinkedIn to advance his business success for over 10 years. His approach to sales is to build relationships and understand what jobs need to get done for the client.

Listen to this episode to learn more about how Zac sees the role of social media in modern sales. We talk about how sales teams and their organizations benefit from social selling, what challenges sales people face when integrating social selling into their day-to-day work, and how marketing can support them for optimal results.

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.