Do you ever wake up with a feeling of dread that you’re on a never-ending hamster wheel of marketing? You’re not alone! Well, what if you shift your mindset from marketing to serving? By approaching your database, past clients, and sphere of influence with an attitude of service, you can build a pipeline that will pay off over time. ‌We’ve got some practical tips and strategies for staying top of mind and providing value to those in your network, without feeling like you're constantly pushing for business. So if you're tired of the struggle and ready for a new approach, tune in. Referenced in the podcast is our episode on equity updates which you can find here: https://savvyagent.co/marketing/the-magic-of-equity-updates/

One of the most popular questions asked by real estate agents is “what CRM should I use?” The correct answer is - use whatever CRM you WILL use. But if you want a specific CRM answer - then my vote is for Follow Up Boss. No matter what CRM you use, you want one that will help you streamline your customer communication and stay on top of your sales pipeline. ‌ In this episode we talk about what to consider when selecting a CRM and then how to manage your CRM once you’ve picked one. If you do use Follow Up Boss you know it’s a robust system that can take some time to set up. You may want to consider a 3rd party to help you set that up - and Elena Kee at Kee Technologies has a great option for action plans, automations, over 300 emails, - it’s worth it’s weight in gold. You can get more information on that here: Kee Technology Solutions- https://keetechnology.com/ However, you don’t necessarily need to pay someone to set up your CRM. That’s a good option if it works for you, but it’s certainly not required. We happen to have a lot of assets that you can use in your CRM - right in Savvy Agent Club: https://savvyagent.club/join

Are you leveraging your listing offer strategy to help secure more listings? Or maybe you don't have a listing offer strategy? In this podcast episode, we're going to chat about A.) developing a strategy to handle offers on your listing(s) and B.) communicating that with your sellers to secure the listing, have better management over their expectations C.)  leverage this to get more listings in the future!! Spray and pray no more - this is the moment you create and execute your listing offer strategy plan. Link mentioned in this podcast: The Case for an Offer Review Period- https://savvyagent.co/marketing/the-case-for-an-offer-review-period/

Visibility is the name of the game - but spreading yourself thin doesn't really work. Not to mention being everywhere all at once is not only difficult but expensive. So think about your visibility strategy as what you CAN do. This is the moment where you're giving yourself permission to not be everywhere. But instead, do what you CAN do. This episode goes through the process of choosing what you CAN do - and how you can do it well to maintain stellar visibility. If you're interested in getting access to the Visible Agent Inspiration Bank you can purchase it here: vaib - Savvy Agent Club members automatically get access to the Visible Agent Inspiration Bank as well as a many more resources you can use to market your business: Join .

With everything on our incredibly long "to do" lists, it's easy to forget the #1 way to fill our sales pipeline. Conversations. While various tools and platforms, such as social media, are helpful in maintaining visibility, it's not enough to simply be present online. Rather, agents must focus on connecting with people by having conversations with them. By tracking the number of conversations, agents can work backward to identify the number of appointments, contracts, and closings they need to achieve their goals. You can also evaluate your lead sources based on the quality of conversations you have with those leads, rather than just the quantity of connections. Ultimately, having conversations is key to generating leads and closing deals in the real estate industry. Are you having enough conversations? Resources mentioned in the episode: Big Picture Goal Setting  Creating Your Daily Success Creating the Action Plans to Meet Goals Rinse and Repeat  Past Client Resource Join

In this episode of the Savvy Agent podcast we're talking all about how to keep your finances in check and maximizing profits. That's right, we're tackling the oh-so-important topic of tracking expenses and getting rid of unnecessary ones. It can be a game-changer for your business! If you're one of those agents who's been flying by the seat of your pants when it comes to finances, don't worry - we've got your back. We're sharing a killer system that you can download to keep your finances organized and easy to manage 📷 Number Tracker And here's a little insider tip: eliminating expenses isn't just about cutting the biggest costs. We'll be breaking down a method that makes the most sense for your unique business. So sit back, grab a cup of coffee, and get ready to learn how to streamline your expenses and increase your profits on this episode of the Savvy Agent podcast!

Are you a real estate agent who's feeling drained, exhausted, and overwhelmed with your workload? Are you finding it hard to keep up with the demands of the job, and struggling to find time for yourself? If so, you're not alone. Burnout is a common problem in the real estate industry, but there are solutions to help you overcome it!

Are you leveraging your social media to get leads? 🔲Maybe more seller leads - so you have something to sell to your buyer leads? 🔲Or, maybe more buyer leads - so you can get your listings sold? 🔲Maybe you work rentals and could use more of those leads too? In this episode I'm going to share with you 6 ways to get leads on social media. This is a very tactical episode that has simple, easy suggestions for you to leverage your social media for leads. And, it's not limited to the 6 listed in the title - there's actually MANY suggestions within the episode. Please note that I will never recommend you start posting on social media as though you just started selling Beach Body shakes and your life depended on it. No one likes that desperate MLM vibe. I also don't recommend you do anything I wouldn't do. So, there's no dancing or pointing on screen recommendations (unless you totally want to do that. You do you, boo.) In the episode I reference tools and resources that you can access as a member of Savvy Agent Club: https://savvyagent.club/join/

In this episode, we explore the crucial importance of being aware of your customers' experience - based on a rather negative experience I had at a recent Airbnb. My terrible Airbnb experience made me think about what our real estate clients are ACTUALLY experiencing. Not just what we think they should experience... but if we put ourselves in their shoes to evaluate the last couple of closings - what would those customers say about working with you?? We should all be striving to improve our business which includes the customer experience. What areas in your real estate business could use some improvement when you consider your customers' needs, wants, and pain points. We all know how a positive customer experience can lead to customer loyalty, word-of-mouth referrals, and more sales. Is there anything you can do to upgrade the experience of your clients creating a more customer-centric business that puts the customer experience at the heart of everything you do??

Recently I was in a mastermind meeting where someone asked what each agent did to propel them to their current level of success. And that question is what inspired this episode because for the first time I had absolute clarity on the saying “what got you here, won’t get you there.”

Your future self is counting on you - where do you see yourself in 5 years or even 10 years? Are you going to be exactly the same? Or do you have goals to reach?? Let's talk about how your actions - the things you do today - are going to help your future self.  Don't just hope and wish for success, but make it happen with the power of your actions. Some links to episodes with resources that might help with setting goals: Big Picture Goal Setting- https://savvyagent.co/marketing/big-picture-goal-setting/ Work Less and Make more- https://savvyagent.co/marketing/work-less-and-make-more/ Perfectionism is a Thief of Joy- https://savvyagent.co/business-building/perfectionism-is-the-thief-of-joy/ Creating Your Daily Succes- https://savvyagent.co/marketing/creating-your-daily-success/ What's in your Daily Recipe for Success-https://savvyagent.co/business-building/whats-in-your-daily-recipe-for-success/ Creating Action Plans to meet Goals- https://savvyagent.co/marketing/creating-action-plan/

In this episode of the Savvy Agent podcast, we're getting real about the importance of not putting all your eggs in one basket when it comes to building a thriving real estate business. And when I say we're getting real, that means I'm going to share my own experience of realizing my team wasn't effectively managing their leads and how we implemented a "power hour" with Pomodoro sessions to prioritize and work through leads in different stages of the buying or selling process. Plus, I'll be dishing out some valuable advice on how to nurture relationships with past clients and staying in touch with them without making phone calls... Whether you're a newbie or a seasoned pro, this episode is a must-listen. So, grab a cup of coffee, sit back and get ready to learn how to diversify your real estate business! Links Mentioned: Podcast Episode- Power of Marketing Update- http://www.savvyagent.co/marketing/magic-of-equity-updates/

In this episode of the Savvy Agent Podcast, we ponder the question that's been on everyone's mind, "Is AI going to take over the world?" No. Of course not! However, AI like ChatGPT will likely be just a handy tool for real estate agents to use, like a hammer for a carpenter or a bottle opener for a party-goer. ChatGPT can help real estate agents leverage their time by providing assistance with copywriting. It can help agents when they have writer's block while creating a listing description. You could even use it for creating emails, drip emails, or revising emails like, "Make the following email sound nicer..." While I'm a big fan of Chat GPT, sometimes it's too popular and you can't get in, kind of like trying to get a table at a hot restaurant on a Saturday night. But hey, it's free, so can you really complain? At the end of the day, I don't think the impact of Chat GPT and similar AI on real estate is going to be too earth shattering. Instead, these services will end up being pretty useful tools to have in our real estate agent toolboxes, much like a level or a measuring tape.

Most people in the real estate industry have tried to predict how this year is going to go. But regardless of any Nostradamus predictions, there are some key mistakes that agents might be making to stand in the way of making the sales they desire which we delve into on this episode of the Savvy Agent podcast. *And don't worry, it's probably not because you're a terrible salesperson (although, we can't make any promises if you're still wearing those pleated pants from the 90s). First up, we discuss the importance of being seen as the expert. Whether you're brand new, or been an expert for several years, you can always improve your expert visibility. Next, we talk about the importance of having a strong marketing and advertising strategy. In today's digital age, it's crucial to have a solid online presence and utilize social media platforms to reach potential clients. Finally, we delve into the importance of building relationships and networking. If you're not meeting people - it's going to be a challenge. We'll give you some tips on how to establish yourself as a go-to real estate agent in your area. Listen in to see if any of these mistakes need some attention in your business. We're all about practical advice on how to increase your sales and succeed in the world of real estate. We promise it'll be worth your while (unlike that one time you spent hours driving clients around to look at houses that they had no intention of buying).

In this episode of the Savvy Agent podcast, we'll be talking about the largely meaningless world of real estate awards. Now, we know what you're thinking. "But wait, aren't real estate awards the ultimate measure of a successful agent's worth? How else can I prove to the world (and more importantly, my mom) that I'm not a total failure in this industry?" Well, I'm here to tell you that awards are essentially just shiny trophies that do nothing to actually reflect the quality of an agent's work. In fact, they often only recognize a select few agents, ignoring the hard work and achievements of many others. And let's be real, these awards can be biased or influenced by various factors, such as the number of nominations received or the popularity of the agents. But fear not, dear listener. Success in real estate doesn't hinge on the number of awards you've won. Instead, it's all about providing excellent service to your clients and meeting their needs, building a strong reputation through word-of-mouth referrals and satisfied clients, and continuously improving and learning in order to stay current and provide value. Remember that the awards just show what you DID. Consumers want to know what you CAN DO for them now. Market yourself by leading with value - and you'll receive a bigger payoff than an award will provide. So go forth and ignore the siren call of awards, and instead focus on what truly matters in real estate. Your clients (and your mom) will thank you.

Are you tired of making tedious phone calls (or god forbid knocking on doors, one door at a time!) to everyone in your database, one by one? A person can only leave so many voicemails, am I right? Or, maybe you haven't done a whole lot of calling (or door knocking) and you've lost touch with many people you know. Perhaps they've even forgotten you're their favorite REALTOR? (gasp!) Well, have no fear! In this episode of the Savvy Agent Podcast, we're here to save the day (and your sanity) by discussing strategies for re-engaging your database en masse through the magic of BULK EMAILING. The focus is on finding efficient ways to reach out to a large number of contacts at once, with the goal of maximizing the return on time invested. You'll get specific tactics for crafting effective bulk emails and ideas for what to include in the messages too. That's right, just sit back, relax, and let the automation do the work for you. And hey, if you're lucky, you might even have some time left over to put your feet up and watch some cat videos on the internet. Happy emailing!

A few weeks ago I had the privilege of being on a Bosses in Action webby (aka webinar). Bosses in Action is hosted by Tristan Ahumada (founder of Lab Coat Agents) for the Follow Up Boss user community. And today's episode is a replay of that call! In this episode of Bosses in Action we interview Heather Wright, Team Leader of Heather Wright & Associates in Des Moines, IA, and Founder of Savvy Agent. She will cover how she simply BUT effectively stays in touch with her past clients, repeat business, SOI, and referrals using Follow Up Boss–75% of her sales come from them!   To make it even simpler AND savvier, these are all done through email, some texts, cards, and her social media platforms.   Heather has tried a couple of different CRMs but found success in Follow Up Boss and transformed her systems and workflows. Learn what she's implementing in 2023 and how she plans to keep it simple and savvy! 00:02 - Intro 00:12 - Why did Heather created her website 01:23 - How did Heather started in Real Estate? 05:53 - What works with Heathers team 08:02 - 75% referal rate. How was it done? 10:08 - Why use Follow Up Boss? 11:48 - What should you include on your newsletter? 15:41 - Video Editor VA tips 18:18 - Should you text your leads? 20:05 - Engaging in social media is also networking 21:48 - Why should you send AM cards to your leads 24:32 - What does Savvy Agent offer? 26:25 - Heathers contact info 27:29 - Outro Watch the YouTube interview here: https://youtu.be/ykcUXBRz3oc

Working less and making more - that's truly the dream, isn't it? You've probably heard of the "4-hour work week" idea - but let's get real - real estate is more than a 4-hour-a-week job! So, how can you work less and make more? This episode shares the exact tips you'll need to accomplish this goal. One thing to note - there are no rules. This business is YOURS to design. If you love working 24/7 - good for you. (I mean, whatever floats your boat.) Personally, I am at a stage in my business where 24/7 doesn't work for me. I'd rather work 4.5 days (yay for half day Fridays!) and then work AS NEEDED on the weekend. What are you going to design for your business? Business Planning episodes mentioned in this episode: Big Picture Goal Setting  Creating Your Daily Success Creating the Action Plans to Meet Goals Rinse and Repeat As always, if you're looking for more support in your real estate business, we have a few different solutions that might fit you. Visit savvyagent.co and click on Fast Track Your Success!

We're in that time of year where soon we'll be thinking about our New Year's Resolutions! And this year I've heard this question in a few different places: "What are you leaving behind in 2022?"  It's an interesting thought - but it deserves ACTUAL THOUGHT because when I was ready to burn down my YouTube channel - I learned that was probably not the best idea to leave it behind in 2022.  In this episode I'm sharing how I've been thinking about this question and the process of elimination - to leave the junk behind in 2022. Hopefully there's some good info in there for you!!

When you’re intentional about practicing gratitude, it can have a profound effect on your life and business. And what better time to practice gratitude than Thanksgiving!