Jan 5 2023
Here's Why Awards Don't Actually Matter
In this episode of the Savvy Agent podcast, we'll be talking about the largely meaningless world of real estate awards. Now, we know what you're thinking. "But wait, aren't real estate awards the ultimate measure of a successful agent's worth? How else can I prove to the world (and more importantly, my mom) that I'm not a total failure in this industry?"
Well, I'm here to tell you that awards are essentially just shiny trophies that do nothing to actually reflect the quality of an agent's work. In fact, they often only recognize a select few agents, ignoring the hard work and achievements of many others. And let's be real, these awards can be biased or influenced by various factors, such as the number of nominations received or the popularity of the agents.
But fear not, dear listener. Success in real estate doesn't hinge on the number of awards you've won. Instead, it's all about providing excellent service to your clients and meeting their needs, building a strong reputation through word-of-mouth referrals and satisfied clients, and continuously improving and learning in order to stay current and provide value.
Remember that the awards just show what you DID. Consumers want to know what you CAN DO for them now. Market yourself by leading with value - and you'll receive a bigger payoff than an award will provide.
So go forth and ignore the siren call of awards, and instead focus on what truly matters in real estate. Your clients (and your mom) will thank you.