With everything on our incredibly long "to do" lists, it's easy to forget the #1 way to fill our sales pipeline. Conversations.
While various tools and platforms, such as social media, are helpful in maintaining visibility, it's not enough to simply be present online. Rather, agents must focus on connecting with people by having conversations with them.
By tracking the number of conversations, agents can work backward to identify the number of appointments, contracts, and closings they need to achieve their goals.
You can also evaluate your lead sources based on the quality of conversations you have with those leads, rather than just the quantity of connections.
Ultimately, having conversations is key to generating leads and closing deals in the real estate industry. Are you having enough conversations?
Resources mentioned in the episode: