Mark and Lorraine share part 2 of the interview with the Wizard of Ads, Roy H. Williams. Roy discusses deep insights on his understanding of the human condition and why we buy what we buy. From discussing reductionism and spirituality to "dead cows everywhere," Roy provides insights that any advertiser will appreciate. Learn:

• why demographic targeting is a myth and how to properly target through the message,
• why media targeting is so costly and the alternative we should consider,
• why a prospect's realm of association is so critical,
• why positioning is one of the most critical components of marketing, and
• which books Roy recommends for marketers (it's only 3 titles long).

Spend 30-ish with Mark and Lorraine – AND Mr. Williams – to learn more about advertising, marketing, and positioning.