Join us for part 2 of our interview with Dr. Scott Powell, Professor of Marketing at Grove City College. Dr. Powell discusses how outside forces and four different presidents in 14 years impacted the marketing of the college, and how he would alter things if he were in charge. Mark and Lorraine also ask about the macro trends going on with higher education and why Dr. Powell believes Grove City College has been able to buck those trends.

Spend 30-ish with Mark, Lorraine, and Dr. Scott Powell to discuss all things marketing, advertising, and positioning.