Mark and Lorraine have a long chat about the Super Bowl commercials and why they can be a good or a bad buy, and what makes the difference. Get a glimpse of what's coming as advertisers spend $7 million per spot just for the media buy. Then hear how the rise of transactional media has been one of the significant changes over the last 50 years of advertising and why awareness media still matters.

Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!