Building a Waffle Empire with Emily Groden from Evergreen Waffles
Move over Eggo. In this episode, Emily Groden, founder of Evergreen Waffles, shares her journey from corporate lawyer to waffle entrepreneur. She delves into the evolution of Evergreen, a brand that began as a hobby in March 2020 and has rapidly grown to 3,500+ stores nationwide. Emily discusses the unique selling points of Evergreen’s frozen waffles, which pack a full serving of fruits and veggies without refined sugars or preservatives.
Hear about the development of their distinctive flavors like zucchini carrot cake and peanut butter banana bread, and the challenges she faced from early sales strategies to navigating the complexities of the COVID-19 pandemic. Emily also touches on their marketing strategies, including a successful rebranding that boosted same-store sales by 62%.
Don't miss out on this insightful conversation - Tune in now!
What was covered:
- Emily's transition from corporate lawyer to entrepreneur
- Creating unique flavors and navigating early sales challenges
- How a rebrand led to +62% in same-store sales
- Manufacturing challenges and lessons
- Taking risks and shooting your shot with cold outreach
Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/
Emily Groden’s Links:
Website: https://eatevergreen.com/
Instagram: https://www.instagram.com/eatevergreen/
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