In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these personas are perfect for an employee advocacy program.

Blog post on The Pyramid of Employee Influence:

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.