Fitness Empire

Fitness Empire

We are on a mission to help Gym Owners to create an empire of impact and income. read less

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#56: Foundations of a Trial Experience

#56: Foundations of a Trial Experience

FOUNDATIONS OF A TRIAL EXPERIENCE This week we covered a critical topic that gets glossed over by too many Gym Owners. We are like hunters on the prowl for our next sale but we don't think about what happens next. We get back to hunting, a.k.a selling but the client experience suffers. This week I talked about the foundations of a trial experience. Do these things WRONG and it will show up in your trial conversion and retention. On the flip side, do them RIGHT and it will show up positive conversions and retention. Be ready to take heavy notes because this was a super practical master class to help you grow your business. I have ONE ASK since we do these podcasts for free, tag another Gym Owner on this post who needs to hear it!

Episodes

#56: Foundations of a Trial Experience

#56: Foundations of a Trial Experience

FOUNDATIONS OF A TRIAL EXPERIENCE This week we covered a critical topic that gets glossed over by too many Gym Owners. We are like hunters on the prowl for our next sale but we don't think about what happens next. We get back to hunting, a.k.a selling but the client experience suffers. This week I talked about the foundations of a trial experience. Do these things WRONG and it will show up in your trial conversion and retention. On the flip side, do them RIGHT and it will show up positive conversions and retention. Be ready to take heavy notes because this was a super practical master class to help you grow your business. I have ONE ASK since we do these podcasts for free, tag another Gym Owner on this post who needs to hear it!

#55: Client Hero Marketing That Makes Your Gym Stand Out

#55: Client Hero Marketing That Makes Your Gym Stand Out

CLIENT HERO MARKETING At the end of the day, your clients are hiring you for a result. In this weeks episode, we go over how to leverage the results that are happening in your gym to attract more ideal clients. We dive into the system of creating transformations, collecting the social proof and pushing it out to your audience. It's called Client Hero Marketing and not enough gyms are doing it. This is how you build a reputation and become known as a category king or queen. On another note, we are registering for the Implementation Boot Camp. Grab your seat before we sell out here... https://implementation-bootcamp.com/ibc-orlando

#54: 13 Years of Coaching Wisdom with Trevor Wittwer, CEO of Coach Catalyst

#54: 13 Years of Coaching Wisdom with Trevor Wittwer, CEO of Coach Catalyst

13 YEARS OF COACHING WISDOM This week we had a special guest on the podcast. Trevor Wittwer is a Gym Owner and CEO of Coach Catalyst. He built this tool like many great businesses...to serve a need he had. And it's taken off like wildfire because so many other Coaches and Gym Owners needed the same tool to deliver a better client experience. Today's episode was full of nuggets of wisdom from a multi-location gym owner and coach with 13+ years of experience. Listen and be prepared for pages of notes!

#53: Closers Mastery: Two Game-Changing Ways to Secure the Sale

#53: Closers Mastery: Two Game-Changing Ways to Secure the Sale

CLOSERS MASTERY FOR GYM OWNERS This is for you if want to close more memberships without feeling pushy. Matt shares two helpful ways to seal the deal when talking to a potential client. Don't worry, it's not pushy or slimey. It's a great way to get the person to commit to one of the best decisions of their life. And it's very different than how most sales experts are telling you how to close deals. SIDE NOTE: In this episode we shared we are officially registering for Implementation Boot Camp Get all the details here... https://implementation-bootcamp.com/ibc-orlando

#52: How To Market Your Gym In The Summer

#52: How To Market Your Gym In The Summer

#52: How To Market Your Gym In The Summer by Fitness Empire

#51: Summer Retention Strategies

#51: Summer Retention Strategies

SUMMER RETENTION STRATEGIES This week we are giving you our proven ways to keep clients engaged during the summer. It can be a tough time since you are competing with vacations, kids out of school, beautiful outdoor weather and more. Matt and I have gone through 20+ combined summers with our fitness businesses so these attrition strategies are battle tested. Don't lose the members you worked so hard in Q1 and Q2 to acquire. And if you loved this weeks episode, please subscribe so you don't miss our future shows.

#50: Marketing & Sales Wisdom from CEO of Rockbox Fitness

#50: Marketing & Sales Wisdom from CEO of Rockbox Fitness

SALES WISDOM FROM CEO OF ROCKBOX This week we interviewed Roger Martin. He's the CEO of Rockbox where they combine fight club and night club to create a unique fitness experience. Roger has decades of experience in business and it showed in this conversation. He dropped sales wisdom that can help any Gym Owner to double their business. And he shared the details about his newly released book. Listen to this weeks episode to soak up the knowledge that Roger so graciously shared.

#49: Prepping Your Gym to Sell with Matthew Becker of Gym Lawyers

#49: Prepping Your Gym to Sell with Matthew Becker of Gym Lawyers

PREPPING YOUR GYM TO SELL We had a special guest on today's podcast - Matthew Becker. He's the Founder of Gym Lawyers and they serve gyms with all things legal. Today we focused on a hot topic in the industry...prepping to sell. We talked about.... ✅ Red flags for buyers ✅ Best place to find buyers ✅ How to maximize the sale price ✅ Asset vs Stock sale ✅ Horror stories of sales gone wrong If you are planning on selling your gym in the next 3-12 months, this episode is a treasure trove of advice.

#48: The Best Way To Reactivate Past Members

#48: The Best Way To Reactivate Past Members

BEST WAY TO REACTIVATE PAST MEMBERS Someone once told me that the best place to find new business is old business. That's because your past clients know, like and trust you. They know where you are located, the service you provide, your price and they just need a reason to come back. In today's episode, Matt and I share multiple ways to get your past members back in the door. If you do this right, it can be a huge EFT gain and the best part is that it doesn't cost alot to execute.

#47: Creating a Unique Beta-Tester Program For Your Gym

#47: Creating a Unique Beta-Tester Program For Your Gym

UNIQUE PROGRAM FOR GYMS The longer you are in business, the harder it can be to come up with something unique to get people's attention. On today's episode of the Fitness Empire Podcast, Matt and I share how to use Beta Tester Programs. This is where you do an in-house science experiment on a small group of clients to test a new method. We give multiple examples so you can see how to use this in your gym and grow your business. Don't forget to subscribe so you don't miss an episode!

#46: Proven Referral Events For Gyms

#46: Proven Referral Events For Gyms

PROVEN WAYS TO GET REFERRALS Gym Owners!! If you don't have a system for getting referrals on a consistent basis, you have a big hole in your business. Referrals are the BEST clients because they came pre-sold and warmed up by your client. They talked you up and will sometimes be their workout buddy too. And now your client has a friend in their session which breathes new life into their workout experience. Matt and I shared multiple ways to get referrals using special events. This is a highly tactical episode so be ready to take action so you can grow your business!

#45: Squeezing More Sales From Your FB Ads

#45: Squeezing More Sales From Your FB Ads

SQUEEZING MORE SALES FROM FB ADS Matt and I know it can be disheartening to spend money on FB ads and only see a small percentage join the program. That's why we show you more ways to get sales from spending your hard earned dollars. It's all about being creative and finding other angles to get people to join your program. There's alot of fear, worry and concern about starting in a gym and today's strategy removes some (not all) of the customers concerns. It's a no-brainer offer so they can walk through your doors and you can change their life. If you like the episode, please SUBSCRIBE and give us a 5-star review

#44: How To Use Mega Launches to Get 100+ Challengers

#44: How To Use Mega Launches to Get 100+ Challengers

MEGA LAUNCHES TO GET 100+ CHALLENGERS This might seem like a fake number but Matt and I have gotten 100+ Challengers multiple times. We have it down to a science and we share our step-by-step playbook with you in this podcast. BE WARNED: it's not easy. It's alot of work but welcome to business. If you could use an injection of new members, then this is the exact marketing play you need to run. If you enjoyed the episode, please subscribe!

#43: How to Avoid Gym Owner Burn Out

#43: How to Avoid Gym Owner Burn Out

HOW TO AVOID GYM OWNER BURN OUT This is an issue that has been requested by multiple listeners. Matt and I talked about how we've been in the fitness industry for over a decade. If you feel burned out 1-3 years into being in the industry, you are doing it wrong. And we share some practical ways to evaluate the way your day-to-day life is so you can build the business of your dreams.

#42: Back to Basics: Your Top 3 Numbers

#42: Back to Basics: Your Top 3 Numbers

This week of the Fitness Empire Podcast we talk about the top 3 numbers if you operate a large group training model. These are the 3 numbers that make the BIGGEST impact on your business and improving them will make a massive impact on your business. There's alot of numbers you can track and look at but these are the 3 that matter most. And we give you ways to influence them so you can see measurable change in each number.

#41: Gym Rehab from -10k to +6k

#41: Gym Rehab from -10k to +6k

GYM REHAB FROM -10k TO +6k In this episode, I pull back the curtain behind a gym that I personally helped to rebuild. It was in a tough spot, losing $10,000 per month. The owner needed to change things quick or it would be closing up shop. In this podcast, I shared what we do step-by-step to build it up to become profitable. And now we are looking forward to monster growth in the coming year. I don't hold anything back so you can see how this applies to your gym too!

#40: Are Challenges Dead?

#40: Are Challenges Dead?

ARE CHALLENGES DEAD? 💀 For years, one of the most effective ways to get people to walk into a gym for the first time has been challenges. But is this era coming to an end? In today's episode, Matt and I share our opinions and what we see happening in the fitness industry today. And what the future holds for challenges. Listen to this episode if you want to save money on your marketing dollars and get new people into your gym in 2024....the right way.

#39: Guerrilla Marketing Part II

#39: Guerrilla Marketing Part II

GUERRILLA MARKETING PART TWO Last week, we dropped the first half of this episode. Go back and listen if you haven't heard it already because it's been one of our most popular episodes! Matt and I share unique ways to pound-the-pavement and build relationships in your local community. The best part is that most gyms aren't doing this because they are being lazy and 100% dependent on digital marketing. If your FB leads are becoming more and more unresponsive, then you need to hedge your bets and add other lead sources. Subscribe and give us a 5-star review if you loved this weeks episode!

#38: Guerrilla Marketing Part I

#38: Guerrilla Marketing Part I

GUERRILLA MARKETING YOUR GYM It's easy to become a lazy marketer and grow your business with digital marketing. This week, Matt and I share our best marketing strategies that your competition isn't doing. It's guerrilla marketing techniques that help you to go from trout fishing (one sale) to harpooning a whale (multi-sales). These are strategies we have both used and NO OTHER GYM in town is doing it. Take notes and take action on these ideas to grow your gym! If you liked this episode, please subscribe and give us a 5-star review!

#37: G.O.A.T Series with Jason Phillips

#37: G.O.A.T Series with Jason Phillips

THE G.O.A.T OF NUTRITION That's right, the next guest on the GOAT series is Jason Phillips. He joins us on the podcast to talk business, coaching and what we need to be prepared for in the fitness industry in the future. Jason brought the fire and he even dropped a special gift for everyone at the end.