Authenticity in Product and Brand - David Cisneros on the NexxtLevel Brands Podcast
Today we’re speaking with David Cisneros, co-founder of WES and Origo Brands, and taking an enlightening journey through the world of Hispanic food brands. David shares his transition from attorney to successful food brand entrepreneur. You’ll hear about David’s travels to Latin America and how he is shaking up the US market with new and authentic flavors. In the discussion, David imparts valuable insights on how his legal training has helped him navigate the financial side of his business, how he’s telling a compelling story through disruptive marketing and discusses creating a low GI sweetener. Get insights into David's unique marketing strategy for his Hispanic barbecue sauce and learn how to redefine product categories in a post-pandemic market.
The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.
Discussion Points
- David Cisneros's transition from law to founding Hispanic food brands
- Exploring Latin American markets and introducing new flavors to the US
- The potential of Hispanic brands for acquisition
- Cultural significance of commodities between Europe, Latin America, and India
- History of Jews in Spain and the effects of the Inquisition
- Role of Arab traders in influencing Indian cuisine
- Returning more profits to farmers through Avenidas
- Innovative creation of a low GI sweetener
- Post-pandemic market and consumer shifts
- Businesses redefining categories to stand out from the competition
- Learning from mistakes in business
- The marketing strategy for Hispanic barbecue sauce
- Words to Grow By: Oscar Wilde and mistakes
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