Have you ever wondered what it's like to curate a watch collection that's as unique as your fingerprint? That's exactly what we're talking about with Kelly Yoch, the godmother of horology, who imparts her wisdom on standing out in a sea of sameness in watch collecting. She shares riveting anecdotes from her experience shaping Ed Sheeran's eclectic assortment of timepieces and champions the mantra #BeYouNotThem. Our conversation takes a personal turn when I recount the heartfelt connections made through a simple G-Shock giveaway, highlighting the profound joy that comes from sharing our passion for watches. Together, we navigate the pressing concern over the pursuit of identical models and consider how the original utility of watches is often lost amidst the clamor for status.

Transitioning from sharing our personal tales to examining the personal journey of our guest, we explore Kelly's unexpected shift from TV producer to a luminary in luxury watch sales. Her story is a compelling testament to the power of passion and expertise in forging new career paths, as she moved from behind the camera to the dazzling world of high-end horology. The discussion then leads us to the slippery slope of sales ethics, where Kelly reflects on the internal battle between industry demands and personal integrity. She opens up about maintaining honesty in a sea of entitlement and how authenticity is a non-negotiable trait in her approach to business, even when it means being labeled the 'bad guy' for setting healthy boundaries. Tune in for an episode that not only spotlights the inner workings of the watch industry but also the integrity and humanity that defines it.

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