228: Viticulture with a Vision: Oso Libre's Dedication to Social Responsibility | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

May 13 2024 • 2 mins

Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in.

This week’s Marketing Tip tells the Sustainable Story of how Oso Libre demonstrates tremendous Social Responsibility through the Por Vida Foundation.

Supporting 4 Worthy Causes

Oso Libre’s founders, Chris and Linda, started the Por Vida Foundation in 2011 to support causes that are near and dear to their hearts.

By using funding streams from multiple winery activities, they support:

Veteran service groups
Women’s cancer research
Animal support groups
Children and family support groups

This means that Oso Libre’s guests and customers are giving back to these deserving causes, too!

The proceeds from many weekend tasting fees and private events at Oso Libre are turned into charitable donations through the Por Vida Foundation.

In the tasting room, the Votive Candle Offering welcomes visitors to light a candle and use the offering box to support these causes.

Proceeds from sales of their Solera wine bottles are also donated. This is a special blend that the winery makes every year. It is treated like a growler at a brewery: Members can bring their empty bottle back to the winery to have it filled with the latest vintage.

Their foundation is a tool to help them give back and inspire their supporters to join in the good feeling of philanthropy.

Tell Your Sustainable Story

We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.

This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!

Until next time, this is Sustainable Winegrowing with the Vineyard Team.