Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!
In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experiences and perspectives of your target customers.
Key Takeaways:
HOMEWORK ASSIGNMENT (for my star students!)
Identify a universal experience, create three personas with unique perspectives on that experience, and then craft content that speaks to one of those specific perspectives. Tag me on any social media content you create so I can give you an A+ and feedback!
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Instagram - @katiemkmarketing
Blog - www.katiekastner.com
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