Zoe and Sven, the owners of The Rockster dog food business didn't start the company to sell commercial pet food, in 2004 they rescued The Rockster from the steps of La Conca del Sogno, and he refused to eat commercial pet food. They actually canceled their honeymoon to rescue him, and until he passed in 2018 he was the rock of the family. At 18 he fathered a litter of 4, the Heartster and RJ (Rockster Junior) are still with the family and carry The Rockster's legacy. The business is newly launched in the US post a difficult process that delayed things by 4 years!

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