Welcome to Episode 65 of Sustainable Ecommerce!

https://sustainable-ecom.com/ep65

If you were to take the time to go all the way back to Episode 1, you’d hear my original definition of Sustainable Ecommerce.

While my knowledge of this space has certainly exploded thanks to all the amazing guests we’ve had on the show, chatting to today’s guest forced me to look all the way back to those foundation principles and remember that above all else, sustainable ecommerce is about managing balance.

It’s about managing the balance between profit and purpose. It’s about managing the balance between growth and sustainability, between analysis versus action, between building knowledge internally versus hiring external talent, between supporting small, local and uncertified providers vs validated overseas brands, between enthusiastically sharing how your product is better for the planet vs avoiding greenwashing at all costs.

So, my guest today is Hayden Brass, founder and CEO of Zea, a sustainable health & wellness brand with the goal to improve the quality of life and enrich the wellbeing of 10 million people globally by 2030.

Today’s conversation is a fascinating one because Hayden shares insights into just how pervasive that balance is, across all facets of his brand.

He also candidly shares many of the challenges he’s faced in the struggle to maintain the balance, especially when you’re striving for growth in both business and impact.