Welcome to Episode 70!

https://sustainable-ecom.com/ep70

I thought I’d start with something a little different today, so here’s a little riddle:

What am I?  I am used by every single physical product brand in every vertical.  I am essential to your business model.  I am essential to your customer experience yet I am almost completely out of your control. I am one of the largest part of your cost base and one of the largest parts of your carbon footprint.

Did you figure it out?

Of course, I’m talking about logistics, specifically order delivery. Its something that most brands take for granted, and like I alluded to, simply go with the easiest or cheapest option.

Of course these days, Australia Post has made giant strides to reduce their carbon footprint, but the provider that challenged them to do that and to this day is still leading the way in terms of sustainability innovation with their drive towards Zero emissions and support for circularity is of course Sendle.

Today I’m chatting with James Chin Moody, the founder and CEO at Sendle, about their journey from humble gifting company to global logistics provider.

We chat about the complexities of Net Zero logistics, about challenging state-run monopolies, and about how Sendle’s operational DNA is quite different to other logistics providers, putting them in the driver’s seat to empower the circular economy.