Welcome to Episode 60!

https://sustainable-ecom.com/ep60

Frankie Layton is the founder of the Dirt Company, among the earliest of this new breed of brands in the laundry and home cleaning space truly redefining what it means to be sustainable in this category.

As a founder of an early stage brand, it can be so confusing to know the best pathways to grow and evolve, but reflecting back on this conversation with Frankie I’m forced to concede that if I were starting a sustainable brand from scratch, I would approach it just like Frankie did.

If I was designing and improving new products, I would follow Frankie’s methodology.

If I was leading a DTC brand really looking for better ways to operate, I would try to live up to Frankie’s commitment and finally if I wanted a shining example of how to ensure my brand’s Purpose was congruent end to end, I can think of few better brands to model out.