Welcome to Episode 74

https://sustainable-ecom.com/ep74

If you’ve been listening to the show for a while, you’ll likely have picked up that as a keen diver, the ocean plastics problem was one of my key motivators in setting up Sustainable Ecommerce.

So, there’s a special place in my heart for entrepreneurs working to solve that problem by using or averting ocean plastics.

When my friend Peter Donnelly from the Sustainability Champions podcast let me know about today’s guest, I knew immediately he was someone I wanted to chat to.

Ben Ridding is the founder of Cornish brand ULU Ocean Explorer.  The brand helps people connect with and explore the ocean with their range of dry bags, but it’s their journey to using  ocean-bound plastic to make their products that really piqued my interest.  As we dive into the conversation, it becomes clear just how powerful and congruent their brand story is, and as more and more brands talk about using recycled plastic, how important it is to weave in an authentic story of impact to really resonate with consumers.