“Design isn't just what it looks like and feels like — design is how it works.” Steve Jobs (Founder of Apple Inc.). In an essence, this is what ‘Industrial design’ is all about and hence one of the most versatile and integrated design careers in the modern world. The experts on this episode – Tim Williams & Andrew Peterson (Industrial Designers and Senior Lecturers of Industrial Design) shares practical and contemporary details of this exciting sector. Tim and Andrew speak passionately about how industrial has been shaped by technology, its evolution and the amazing career paths available as an Industrial Designer. Ideation developed from sketching, through to CAD and now the integration of designing in Virtual Reality (VR), the speakers share their expert opinion on the progression of mass customisation within Industry 5.0, alongside additive manufacturing. Both the experts identify the key skills required to succeed as an Industrial Designer and valuable advice applicable to students, teachers, and educators as well as any aspiring designer. Tune into this episode to learn more about this exciting industry that Steve Jobs himself dubbed as “one of the coolest careers” in history.