(REPLAY) How To Write an Impactful Company Vision Statement with Lois Weinblatt

Oct 31 2023 • 48 mins

Welcome back to our ‘From the Vault’ series! I'm taking a short break from recording to fend off some growing burnout. In the meantime, I'm revisiting some of our favorite past episodes.

Whether you missed it the first time around or (like me) need to hear something a couple times for it to really sink in, we hope you enjoy this fantastic conversation with Lois Weinblatt. It remains our most listened to episode and for good reason!

It’s also an incredibly timely listen. I personally will be using the MVV (Minimum Viable Vision) process she details in the episode as the starting place for my company’s 2024 planning. If you are also in strategic planning mode, I promise this conversation is a MUST LISTEN.

This episode remains the only place Lois has publicly shared her framework - a proven process that’s helped numerous companies rethink how they see and use company vision - along with a step-by-step formula for creating your own MVV (Minimum Viable Vision).

I highly recommend downloading the free step-by-step MVV workbook before diving into the episode, which you can find here.

In this episode you’ll learn:

Why you should ditch a one sentence vision statement - and what to replace it with!
The 3 critical components to include in your company Vision.
How to ensure your Vision is inspiring, but NOT a fantasy.
Who to involve in the process and when for maximum buy-in.
Why a clear Vision is such an impactful tool for decision-making.

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