Coaches are amazing human beings. Many of are great at coaching, too. But when it comes to writing their own copy? They can often make some big mistakes that cost them big money. This week's LegendMaker Radio episode is a deeper look at emotion and how to (ethically!) use them to build bonds of trust that sell more programs. And our LegendMaker Spotlight this week is on: www.zerowastestore.com Let's cut out as much waste as possible, shall we?? Learn more about your ad choices. Visit megaphone.fm/adchoices