U-Haul isn't just a classic punchline and lifeline to our trucking dreams—it is also a multibillion-dollar family business. But behind U-Haul's success, the Shoen family was plagued by a Succession-style struggle for power that pitted brother against brother, and father against son. Nepotism, fistfights, and even murder accusations play out at work and in the family—and threaten to bring everything crashing down. To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices