Decisions Now

Heartcast Media

Decisions Now is a podcast presented by Evalueserve discussing how to generate decision-ready insights from artificial intelligence and data. In each episode, host Erin Pearson talks with experts, analysts, and business leaders across industries to bring you insights on diverse AI subjects.

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Decarbonizing Buildings with Mike Loth
Sep 6 2023
Decarbonizing Buildings with Mike Loth
Sustainability and decarbonization are trending topics across every industry right now. The building industry is no exception, and host Erin Pearson is joined by Mike Loth, Executive Director and General Manager of Specialty Services in Global Sustainable Infrastructure at Johnson Controls, for today’s episode.Johnson Controls is a leading provider of technology and services in energy efficiency, building efficiency, and sustainability spaces. They are renowned for their HVAC, building automation, fire, and security systems.Mike and Erin discuss:✔️ Johnson Controls’ eight-step framework for achieving sustainability goals in buildings.✔️ Voice of the customer research and how important it is to understand what customers want and need.✔️ How Johnson Controls uses the insights it receives from voice of the customer and market research to formulate a strategy regarding new market opportunities.✔️ The first steps businesses should take on their building sustainability journey.📌 Quote from the Episode:📣 “Typically, about 40 percent of the carbon emissions in the world can be traced back to buildings, whether that's the construction of those buildings or the ongoing maintenance of those buildings. And so, to get that 40 percent of carbon emissions down to zero can be a big challenge.” – Mike Loth📌 Speakers in this Episode:🎙️ Erin Pearson, Vice President, Marketing at Evalueserve🎙️ Mike Loth, Executive Director and General Manager of Specialty Services in Global Sustainable Infrastructure at Johnson ControlsThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Global Standardization in Competitive Intelligence with Kory Weisman
Aug 8 2023
Global Standardization in Competitive Intelligence with Kory Weisman
Global standardization of the competitive intelligence function is an important hurdle for many large, complex organizations to overcome. Global standardization comes with countless benefits; it facilitates knowledge sharing and collaboration across geographies, eliminates redundant data collection efforts, allows for scalable, efficient operations, and, most importantly, provides a comprehensive view of the market across regions, enabling better decision-making.In this episode of Decisions Now, Kory Weisman, Director of Global Commercial Excellence at Clarios, joins host Erin Pearson, Evalueserve’s VP of Marketing, to discuss how Clarios standardized its competitive intelligence efforts worldwide. Clarios is a prominent low-voltage battery supplier powering one in three of the world’s vehicles.In this installment, Kory and Erin discuss:✔️ Challenges encountered in standardizing competitive intelligence across the globe. ✔️ The benefits Clarios has seen from transitioning to a global structure.✔️ The importance of collaboration and strategic alignment across a large organization. ✔️ How to encourage buy-in and adoption of an initiative across various teams.📌 Quote from the Episode:📣 “The standardized approach has really allowed us to accurately look at different aspects of our business, such as our segment share, our pipeline, how we’re performing as planned, and so on, in a real-time way that can be leveraged across regions, OEM levels, or even across various pieces of the organization.” – Kory Weisman📌 Speakers in this Episode: 🎙️ Erin Pearson, Vice President, Marketing at Evalueserve🎙️ Kory Weisman, Director of Global Commercial Excellence at ClariosThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
How AI and Data Analytics are Transforming the Auto Insurance Industry with Charles Boyle
Nov 2 2022
How AI and Data Analytics are Transforming the Auto Insurance Industry with Charles Boyle
The auto insurance industry is rapidly transforming with the use of artificial intelligence (AI) and data analytics, like many other businesses. In this episode of the Decisions Now podcast, Charles Boyle, VP, and global chief data officer at Octo Telematics discusses how the industry is succeeding by leveraging the power of data and technology. Co-hosts Rigvinath Chevala, Evalueserve’s chief technology officer, and Erin Pearson, VP of marketing chat with Boyle on how AI is being used to assess driving risk, insurance rates, driving behaviors, predictive maintenance, and more! 📌Key Takeaways: ✔️ Digital transformation✔️ AI and ML in the Auto Industry ✔️ Auto Insurance and Risk ✔️ Predictive Maintenance ✔️More in the Auto Industry with AI, and✔️ Careers📌Quote Takeaways in this Episode: 📣 “Think about it like the credit score, like your FICO credit score, but based on your driving habits and your driving behaviors. And insurance companies are using that because it's an insurance grade score that's based on claims and observed losses,” Boyle said. “And ultimately, they're using that to differentiate risk profiles and price the premiums accordingly.”📌The Speakers in This Episode: 🎙️Rigvinath (Rigvi) Chevala | Chief Technology Officer, Evalueserve www.evalueserve.com 🎙️Erin Pearson | VP Marketing, Evalueserve www.evalueserve.com 🎙️Charles Boyle | VP and Global Chief Data Officer, https://www.octotelematics.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Revolutionizing the QSR Industry Using Data and Analytics with Zachary Richard
Oct 19 2022
Revolutionizing the QSR Industry Using Data and Analytics with Zachary Richard
The quick service restaurants (QSR) industry is being revolutionized by data and analytics (DA) and artificial intelligence (AI). In this episode, Zachary Richard, director of global data science at McDonald's, shares how the company is using data to boost customer and crew experience, the challenges with data exploration, streamlining different departments to avoid silos, and general tips and tricks.Listen to the full episode of the Decisions Now podcast, as co-hosts, Rigvinath Chevala, Evalueserve’s chief technology officer, and Erin Pearson, VP of marketing chat with Richard to get the scoop on how McDonald’s is paving the way to success using data analytics! 📌Key Takeaways:✔️ Leveraging Data and Analytics to Transform the Experience✔️ Data Exploration and Challenges ✔️ The Power of Computer Vision and Speech Analytics ✔️ Data Privacy Change Management Transformation📌Quote Takeaways in this Episode: 📣 “Everything that we do is geared towards improving the customer experience, but also the crew experience as well,” Richard said. “Making sure that people who are in the restaurants, from customers to crew are all having great, kind of what we call feel-good moments while there in the restaurant.” 📌The Speakers in This Episode: 🎙️Rigvinath (Rigvi) Chevala | Chief Technology Officer, Evalueserve www.evalueserve.com🎙️Erin Pearson | VP Marketing, Evalueserve www.evalueserve.com 🎙️Zachary Richard | Director of Global Data Science, McDonald’s https://www.mcdonalds.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Understanding AI Models with Joshua Starmer
Sep 7 2022
Understanding AI Models with Joshua Starmer
With AI adoption in full swing for many, machine learning (ML) and artificial intelligence (AI) are paving the way for progress in different business sectors. On the eleventh episode of the Decisions Now podcast, Joshua Starmer, Founder, and CEO of StatQuest, and Lead AI Educator at Lightning AI dives into the nuts and bolts of ML algorithms, updating the technology, educating teams on ML within organizations, and more. Don’t miss this engaging episode as co-hosts, Rigvinath Chevala, EVS chief technology officer, and Erin Pearson, VP of Marketing get the scoop from Starmer, in the most musical manner. 📌Key Takeaways ✔️ Verifying Your Models & Data ✔️Updating & Understanding the Models ✔️Syncing it With Reality ✔️Knowing When to Call it Quits, and ✔️Educating Teams on ML 📌Quote Takeaways in this Episode: 📣 "ML is becoming easier to do and more cost-effective or price the price for doing it is much more reasonable than it used to be. And so yeah, so there's going to be smaller companies with fewer resources diving into the deep end,” Starmer added. “It's like a pet, you got to keep taking care of it. Go take it for a walk every day. Not many people think of it as something that requires care.” 📌The Speakers in This Episode: 🎙️Rigvinath (Rigvi) Chevala | Chief Technology Officer, Evalueserve www.evalueserve.com 🎙️Erin Pearson | VP Marketing, Evalueserve www.evalueserve.com 🎙️ Joshua Starmer | Founder, and CEO of StatQuest, and Lead AI Educator at Lightning AI. https://statquest.org/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Talking AI with Chris Ehrlich
Jul 27 2022
Talking AI with Chris Ehrlich
Industry experts are constantly sharing their AI experiences and stories. We decided to cast the net wider and get a different perspective, in this episode we are joined by Chris Ehrlich, managing editor of Datamation. Ehrlich brings over 20 years of experience reporting on B2B technologies and chats with co-hosts, Evalueserve’s CTO Rigvinath Chevala, and VP of Marketing Erin Pearson about all things AI. From the AI as a misnomer, biases, innovation demand, and more, the trio brings you an engaging conversation.📌Key Takeaways:✔️ AI as a Misnomer ✔️AI and ML ✔️Biases ✔️AI Advancement. 📌Quote Takeaways in this Episode: 📣 “AI and ML kind of go hand in hand in most material that you see out there. The way I see it is that machine learning is more of a mechanism. It's the means by which you apply math to a certain set of problems. So, it's in a way it's an applied math problem and AI is the concept,” Chevala said. “It's like two different things like, AI is just describing the fact that the outcome of using that mechanism, then mimics some sort of human intelligence, which is why it's Artificial Intelligence. So, that's the way I differentiate in my mind.” 📌The Speakers in This Episode: 🎙️Rigvinath (Rigvi) Chevala | Chief Technology Officer, Evalueserve www.evalueserve.com🎙️Erin Pearson | VP Marketing, Evalueserve www.evalueserve.com 🎙️Chris Ehrlich | Managing Editor at Datamation https://www.datamation.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Forging a Strong Data Culture with AI and Analytics with Prashanth Southekal
Jul 13 2022
Forging a Strong Data Culture with AI and Analytics with Prashanth Southekal
Data analytics and AI are terms we hear in the market way too often. Everywhere you go, people want data-driven insights, now more than ever it's essential to understand what it takes to forge this strong analytic transformation journey. In the ninth episode of the Decisions Now podcast, we talked with Data and Analytics Professor at IE Business School and Founder of DBP Institute, Prashanth Southekal about what it takes to build a strong data culture powered by AI and analytics. In this conversation, co-hosts Rigvinath Chevala, EVS chief technology officer, and Erin Pearson, EVS VP of Marketing talk to Southekal about what data analytics can do for you, types of insights, and the criteria that make insights actionable.📌Key Takeaways ✔️Data analytics and types of insights ✔️Making insights actionable ✔️Translating the insights ✔️Data literacy, and ✔️Building a data culture.📌Quote Takeaways in this Episode 📣 “The whole purpose of data analytics is to ask the relevant questions, so as to gain insight to facilitate decision-making,” Southekal said. “It is basically patterned, specifically, it's about correlations, it's about relationships, inferences, outliers, predictions, so on and so forth, which will help me make a decision if I had not known it earlier.” 📌The Speakers in This Episode:🎙️Rigvinath (Rigvi) Chevala | Chief Technology Officer, Evalueserve www.evalueserve.com 🎙️Erin Pearson | VP Marketing, Evalueserve www.evalueserve.com 🎙️Prashanth Southekal | Data and Analytics Professor at IE Business School and Founder of DBP Institute.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Transforming the Retail Industry Using AI with Mansoor Kazi
Jun 29 2022
Transforming the Retail Industry Using AI with Mansoor Kazi
Artificial Intelligence (AI) algorithms have paved the way for the retail industry to gain great insights into consumer behaviors as well as other market needs. This digital transformation in the retail sector was accelerated as a result of the COVID-19 pandemic, making AI-powered technology a necessity for these companies. In the eighth episode of the Decisions Now podcast, we are joined by Mansoor Kazi, partner at Bain, who works specifically in the retail space. Co-hosts Rigvinath Chevala, EVS CTO, and Erin Pearson, our VP of Marketing, talk with Kazi who has clients ranging from Walmart to Food Lion, Harris Teeter, and more, as he shares an insightful conversation on AI, data, and analytics. 📌Key Takeaways ✔️How retailers can use data ✔️The challenges with disparate data sets and more ✔️Why you should blend AI with human expertise and how it benefits you ✔️The three things retailers can focus on when kick-starting their analytics-powered AI journey. 📌Quote Takeaways in this Episode 📣“Retailers have massive amounts of data and it's becoming more and more important in terms of driving value for the retailer,” Kazi said. “Because if you think about how consumers are shopping and what drives preferences, one of the underlying trends that we're seeing is, from consumers is the need to have personalized, curated experiences.” 📌The Speakers in This Episode 🎙️Rigvinath (Rigvi) Chevala | Chief Technology Officer, Evalueserve www.evalueserve.com 🎙️Erin Pearson | Director GTM, Evalueserve www.evalueserve.com 🎙️Mansoor Kazi | Partner, Bain & Company https://www.bain.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Ben Waber on Using AI-Driven Behavior Analytics to Strengthen Talent Management
May 18 2022
Ben Waber on Using AI-Driven Behavior Analytics to Strengthen Talent Management
DescriptionPeople analytics and behavioral analytics are data-driven ways of analyzing people and their behavior to improve systems and accomplish long-term corporate goals. Including this approach in your business asset will help you better understand your company and handle specific workplace social concerns. People now recognize the value of mental and emotional health in the workplace, and adopting this method can help you get insights and build better workplace rules that will help your employees grow, develop skills and talents, and achieve success in their sectors.In this episode, Erin and Rigvi are joined by Ben Waber, the president and co-founder of Humanyze, a software company that pioneers workplace analytics. Ben explains what workplace analytics are and why they are vital to have in your company. Ben also talks about his firm, "Humanyze," and how they use data in the workplace to aid their clients. Ben also discusses the issue of AI Biases in analytics, as well as how to address and solve the issue. He also shares some case examples where tech tools affect and influence the Work Dynamics in a company. Lastly, Ben gives some takeaways of what was his experience in writing his Book titled “People Analytics”. Key TakeawaysWhat is People and Behavioral Analytics and How Humanyze is using it?How Humanyze processes and analyzes data to avoid AI Bias.The Importance of Retraining or Readjusting Algorithms to fixed Unavoidable BiasesHow The Usage of Tech Tools can be used to Influence Work DynamicsSome Case Examples where Personal Interaction greatly affects Behavioral AnalyticsTakeaways from our Guests when doing His Book “ People Analytics” Quotes“There is always bias in data, always. And no matter how much work you do to try to remove it or minimize it, things will still exist that you don't know about” - Ben“Minority groups have small numbers and it does matter when it comes to discrimination. Less of them means less of data which the tools of data science are not helpful in those cases” - Ben Featured in This EpisodeRigvinath (Rigvi) Chevala | Chief Technology Officer, EvalueserveProfile: https://theorg.com/org/evs/org-chart/rigvinath-chevalaLinkedin: https://www.linkedin.com/in/rigvinathchevalaWebsite: www.evalueserve.com Erin Pearson | Director GTM, EvalueserveLinkedin: https://www.linkedin.com/in/pearsonerinWebsite: www.evalueserve.com Benjamin Waber | President & Co-Founder of HumanyzeProfile: https://humanyze.com/about-us/Linkedin: https://www.linkedin.com/in/benjaminwaberTwitter: https://twitter.com/bwaberWebsite: https://humanyze.com/ Book Mentioned in the EpisodePeople Analytics: How Social Sensing Technology Will Transform Business and What It Tells Us About the Future of Work (FT Press Analytics)Find them here:https://www.amazon.com/People-Analytics-Technology-Transform-Business/dp/0133158314https://www.goodreads.com/book/show/16283666-people-analytics Chapters00:00 Introduction01:04 What is Behavioral Analytics04:20 How Humanyze analyzes data07:53 How Humanyze process data to avoid Ai bias12:58 AI biases are unavoidable but can be fixed17:47 Techs That Will Influence Work Dynamics23:09 Some Case Examples Where Work Dynamics are Influenced35:21 Takeaways from our Guest when writing his Book titled “People Analytics” This episode was produced by Heartcast MediaThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Using AI to Strengthen Your Sales Teams with Steve Richard
May 4 2022
Using AI to Strengthen Your Sales Teams with Steve Richard
To be a successful salesperson, one must be good in communication, as the art of selling is heavily reliant on persuading and trustworthy sharing of information. And because the essence of business is all about sales, the lifeline of a company will always be dependent on how well sales are done. In this episode, we're joined by Steve Richard, the founder of Exact Vision, a company that specializes in conversational intelligence and sales coaching. Steve discusses how artificial intelligence (AI) may help businesses educate and teach their salespeople to be more effective at closing deals.📌Key Takeaways✔️How different types of Technologies such as Data analytics and AI come into play when developing an effective sales tool.✔️How conversation intelligence helps or assist Sales Calls✔️How Conversational Intelligence paves the way of developing Sales Intelligence✔️How Sales Intelligence is being used for effective coaching on salespeople 📌Quote Takeaways in this Episode 📣“The reason we do data analytics is to improve the business, and a lot of people just do data analytics just for the sake of data analytics and that does not help anybody.” - Steve 📌The Speakers in This Episode🎙️Rigvinath (Rigvi) Chevala | ProfileChief Technology Officer, Evalueservewww.evalueserve.com 🎙️Erin Pearson | LinkedinDirector GTM, Evalueservewww.evalueserve.com 🎙️Steve Richard | LinkedinFounder @ ExecVision: Sales Coaching & Conversation Intelligence Softwarewww.execvision.io 📌Time Stamp⌛[00:00] Introduction⌛[01:15] Developing an effective tools or system with the use of AI and Data Analysis⌛[12:22] Conversation Intelligence in sales call⌛[20:15] Conversation Intelligence to Sales Intelligence⌛[29:51] Using Sales intelligence for effective coaching⌛[40:37] Steve on his last ski run This Episode was produced by Heartcast MediaThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Understanding Your Analytics Maturity with Briana Brownell
Apr 20 2022
Understanding Your Analytics Maturity with Briana Brownell
Many businesses are implementing AI technology into their systems because it allows them to operate more efficiently and effectively in their everyday operations, yet the majority of them are stuck and not progressing far enough. Some may consider this as a risk since they may not see AI's full potential, which might lead to a loss of exponential growth and competitive advantage. Briana Brownell, the Founder and CEO of Pure Strategy, joins us in this episode. She discusses the AI maturity curve and how we may assist in the transition from the beginning to the finish. She also emphasizes the need of asking the appropriate questions before digging into analytics, as well as how exciting it will be if AI technologies are truly enabled in the future. She also enthusiastically promotes her PBS show "Why We Dream."📌Key Takeaways✔️Where most people ending up on the maturity curve When implementing AI✔️How to help people evolve from different phases from beginning to end✔️How important is to know what are the right questions to ask before doing analytics✔️AI is enabling some of the most exciting new possibilities.✔️Data privacy and the emergence of legislation to address it 📌Quote Takeaways in this Episode 📣“the promise of A.I. is that we do not want to replace things that human can do but to allow them and assist them to come up with better result” - Brianna📌The Speakers in This Episode🎙️Rigvinath (Rigvi) Chevala | ProfileChief Technology Officer, Evalueservewww.evalueserve.com🎙️Erin Pearson | LinkedinDirector GTM, Evalueservewww.evalueserve.com🎙️Brianna Brownell | LinkedinFounder and CEO at Pure Strategy Inc.purestrategy.ai📌Time Stamp⌛[00:00] Introduction⌛[01:09] Ending up on the Maturity Curve⌛[03:12] Evolving from different phases ⌛[05:18] Finding the right questions⌛[06:59] Developing a central system⌛[10:33] Data analytics and AI as an Subject Interest⌛[11:01] Exciting possibilities due to AI⌛[18:30] Data Privacy⌛[21:38] Brianna on his PBS show “Why we Dream”⌛[23:02] OutroThis Episode was produced by Heartcast MediaThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Making Better Decisions Through Effective Data Governance with Bin Mu
Apr 6 2022
Making Better Decisions Through Effective Data Governance with Bin Mu
The process of ensuring that data is usable, accessible, and safe is referred to as data governance. Improved data analytics lead to better decision making and operational assistance when data governance is implemented effectively. It also aids in the elimination of data discrepancies or inaccuracies, which can result in issues of integrity, poor decision making, and a range of organizational challenges. In this episode, our guest, Bin Mu, Chief Data and Analytics Officer at Adobe, discusses what data governance will look like in the future, how the system answers the demands of businesses when making judgments, and how this system helps professionals make better decisions on a daily basis.📌Key Takeaways✔️Creating a design for data governance in order to make it a simple procedure that is integrated into regular tasks.✔️Making Data Governance accommodate the needs of businesses in making decisions✔️Analyze the data quality to aid the system's analysis, resulting in improved conclusions.✔️Professional decision-making is being improved through the use of a modern data governance framework.📌Quote Takeaways in this Episode📣“We want to bring the data governance front and center and not make it an afterthought in a process, incorporating it in the daily operations” - Bin📌The Speakers in This Episode🎙️Rigvinath (Rigvi) Chevala | ProfileChief Technology Officer, Evalueservewww.evalueserve.com🎙️Erin Pearson | LinkedinDirector GTM, Evalueservewww.evalueserve.com🎙️Bin Mu | LinkedinVP, Data & Analytics at Adobewww.adobe.com📌Time Stamp⌛[00:00] Introduction⌛[00:56] Automated Data Governance⌛[06:09] Putting it into place⌛[11:02] Data Governance in B2B⌛[13:02] Data Quality⌛[21:59] TakeawaysThis Episode was produced by Heartcast MediaThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Driving Analytics into Decisions and Everything in Between, featuring Marc Vollenweider
Mar 23 2022
Driving Analytics into Decisions and Everything in Between, featuring Marc Vollenweider
Information Logistics, from the collecting of raw data and information to the table of decision-makers, is a key part of any organization. It's a new topic, especially as data and information become more intertwined with cloud computing and storage. The idea of managing data in a way that brings together the necessary data at the right time, in the right format has long been a theme in systems administration. In this episode, Erin Pearson, together with Marc Vollenweider, Director & Co-founder, Evalueserve, and also Rigvinath (Rigvi) Chevala, Chief Technology Officer, Evalueserve, discusses how important the movement of information from data gathering, analysis, insights, and interpretation up to decisions and implementation in an organization.📌Key Takeaways✔️The importance of Information logistics for making decisions in an Organization.✔️Storytelling as a way for easy communication of Data and Information✔️Factors and Elements in Information Logistics✔️Some Examples where Information Logistics are being done📌Quote Takeaways in this Episode📣“It's not enough to just provide someone with some information. You want this to be a community so that people can start talking about it.” - Marc📣“The problem I see is that when we construct these (the system), all of these personalities, we need to cater to them and make them more effective so that the User can make informed decisions.” - Rigvi📣“you need to have it (information and data) in a digestible format and people like stories as stories resonate with people very well.” - Erin📌The Guests in This Episode🎙️Marc Vollenweider | ProfileDirector & Co-founder, Evalueserve🎙️Rigvinath (Rigvi) Chevala | ProfileChief Technology Officer, Evalueserve🎙️Erin Pearson | LinkedinDirector GTM, Evalueserve📌Time Stamp[00:00] introduction[01:15] logistics of Data Analytics, from Raw Data up to the Decision Maker[10:03] Storytelling, another way to make data and Information digestible[13:15] Factors and Elements in Data Analytics[17:27] Cultural Element fitting in Data Analytics[24:08] Trust Factor on AI Analytics[26:29] ConclusionThis Episode is produced by Heartcast MediaThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement
Decisions Now Episode 2: Generating Decisions Through Competitive Intelligence and How, featuring Cam Mackey
Mar 9 2022
Decisions Now Episode 2: Generating Decisions Through Competitive Intelligence and How, featuring Cam Mackey
We all know that the success or failure of a business is determined by the decisions we make. These judgments can sometimes lead to businesses becoming multimillion-dollar enterprises or, even worse, bankruptcy. Companies nowadays employ a newly developed technology known as competitive intelligence, which aids leaders in making better decisions.In this episode, we welcome Cam Mackey, executive director of SCIP and host of the Intellicast podcast show. Cam will explain what competitive intelligence is, some facts about it, and its significance in the corporate world.If you're interested in innovation, artificial intelligence, technology and business, or learning about new technologies that can help your company expand, this is the place to be. Listen to our show by pressing the play button.Chapters and Key Takeaways[01:21]What is Competitive intelligence?Cam discusses what competitive intelligence is.Cam also says that competitive intelligence helps the  company grow and minimize risks.[02:38]How can we use competitive intelligence with a huge amount of data?Cam shares how to use the data with competitive intelligenceCam enumerates some type samples of competitive intelligence depending on the data being collected.[04:16]What are the Challenges of competitive intelligence in modern technology?Cam shares what are the basic needs to be successful in using competitive intelligence.Cam also shares some situations where competitive intelligence can really help in achieving the company goals.They also told possible Issues of competitive intelligence if being misused.[09:54]What will be the result when the traditional intelligence gathering and data analytics are merged?They share the difference between the traditional method versus the new method of CI techniques and data analysis.They also share what were  the method and the environment 20 years ago vs 20 years after.[12:29]Will Competitive intelligence be more effective than professional insights in making decisions?Cam shares his opinions and insights on what will happen when companies use competitive intelligence as the major factor in corporate decision making. Cam shares some examples on some proper approaches when dealing with Competitive intelligence in a workplace[17:09]What are the failures and lessons in competitive intelligence from a product perspective? Cam shares his experience during his career, the struggles and mistakes when developing this new suite of products and then not knowing the market. Cam also shares the importance of knowing the market and the buyer personas when developing a product. Cam also told some mistakes not leveraging the usage of the internal information they have and lost an opportunity.[27:10]How can you measure the impact of the decisions making within your organization? Cam shares the metrics and how he came up with these metrics by doing a blended approach.Quotes“it's the challenge of how can we leverage technology in the best and the right way while also realizing that, you know, there is a huge amount of contribution that you know humans can bring to the party” “Traditional mechanisms of just looking at public data, commoditized data or even doing alternate data analysis is good to an extent. But then at some point you have to switch to statistical modeling and understanding big data.”“don't pigeonhole yourself towards something like this one single metric. Have a blend of quantitative and qualitative, and don't get stuck up on the numbers about opens and downloads. That's fine, but ultimately, that's not why we're here.” Decisions Now PodcastGuest Links:Cam Mackey’s LinkedinSCIP - Strategic and Competitive Intelligence ProfessionalsListen SCIP Intellicast Podcast onApple PodcastsSpotifyGoogle PodcastsAmazon Music This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5468533/advertisement