Start Here for the New Year: Our most loved advice from season 1, to help you get prepared for 2022! It might be logical to think that the more people you target with your marketing, the more likely you are to attract more customers and achieve success. But in fact, the opposite is true. In this episode, discover what you should be doing to attract more customers with a smaller playing field, what the consequences are when you keep marketing to a broad audience, and the benefits from when you get it right.