E49.2 - Bread Winner: Starting & Running My Bakery (Tara Coley)

The Fuqua Show

Feb 29 2024 • 21 mins

Tara Coley, founder of BE Bakery (one of Fuqua's new community partners), is the final guest in our "Black Entrepreneurs" series for Black History Month 2024.

With host Janice Cater (Class of 2024), Tara covers the origins of her baking career - dropping out of college, enrolling in pastry school, and making 500 donuts per night. She discusses her entrepreneurial journey, from the challenges to the rewards to the lessons learned along the way. She shares valuable advice for all founders about delighting customers, managing burnout, learning new skills, networking, being kind to yourself, and paving the road for others.

Check out BE Bakery on Instagram (bebakery.llc) and the Cary Farmers Market on Saturday mornings!

Episode Organizers: Mercedes Jones and Uzo Biosah (Class of 2025), Representatives of  Black Business Students Association (BBSA) and Business in Africa (BiA)

Episode Producer: Mitchell Woodruff (Class of 2024)

Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the view of Duke University, the Fuqua School of Business, or any organizations mentioned.