In this fascinating and highly conversational episode, Charlotte & Max meet with the incredible Matthew Sawyer. Matthew is a Professor at both Columbia & New York Universities (NYU), teaching business professionals up to master level in Strategic Communication and marketing, aligning this critical area of business with his own business, USAcellerator.biz, and his book 'Make it in America' to provide vital advice and information to any company looking to enter new markets, in particular maximizing the huge opportunity achieving successful market entry into the US brings. Having helped huge brands such as Campbells Soup, Hyundai, BiC and many other household names achieve successful market entries into the USA, this podcast is a must-listen for any marketing, advertising, sales, or global business professional looking to understand the best way to enter new markets. Further to this, Matthew's passion, enthusiasm, and knowledge bring the episode fully to life in our most conversational and free-flowing episode so far.