Mastering Podcast Rebranding: Lessons from the Front Lines

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Apr 29 2024 • 36 mins

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.

I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.

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Participants
Scott From What Was That Like https://whatwasthatlike.com/
Rick from Renewed Mindsets https://www.renewedmindsets.com/
York from Welcome To Earth Stories https://welcometoearthstories.com/
Mark from History of North America https://www.markvinet.com
Tyler from Crying is Manly https://cryingismanly.com/
Ralph From Ask Ralph https://www.askralphpodcast.com

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Mentioned In This Episode
Quick and Dirty Tips https://www.quickanddirtytips.com/
Mike Rowe https://www.mikerowe.com
Podcast Review Show https://www.podcasterviewshow.com
Podcast Rodeo Show: https://www.podcastrodeoshow.com
Buzzsprout https://supportthisshow.com/buzzsprout (aff)
Captivate https://supportthisshow.com/captivate (aff)
Libsyn https://supportthisshow.com/libsyn (use code sopfree aff)

Chapter Markers:

00:00:00 - Rebranding
00:00:36 - Opening
00:01:17 - The Question
00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/
00:03:37 - Rick from Renewed Mindsets https://www.renewedmindsets.com/
00:05:51 - York from Welcome To Earth Stories https://welcometoearthstories.com/
00:08:27 - Mark from History of North America https://www.markvinet.com
00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/
00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com
00:12:02 - Quick and Dirty Tips https://www.quickanddirtytips.com/
00:13:30 - Switching Out Key Players
00:15:06 - Dave on Mike Rowe https://www.mikerowe.com
00:16:06 - The AC/DC Fact
00:17:31 - The Way To Win
00:18:48 - Scott Made Changes Based on Community Feedback https://www.whatwasthatlike.com
00:20:59 - Join the School of Podcasting
00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com
00:22:20 - Why Rebrand?
00:23:30 - Why I'm rebranding One of My Shows https://www.podcastrodeoshow.com
00:24:10 - Stupid Mistakes
00:25:08 - New Plan
00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com
00:29:22 - New Show Your Podcast Website https://www.yourpodcastwebsite.com
00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff)
00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff)
00:31:39 - See Picture Change
00:31:51 - Back To Normal
00:32:44 - Why I Rant About YouTube
00:35:26 - Question of the Month https://www.schoolofpodcasting.com/question
00:36:27 - Live Appearances https://www.schoolofpodcasting.com/where
00:36:58 - Follow the Show https://www.schoolofpodcasting.com/follow
00:38:16 - Join the Community https://learn.schoolofpodcasting.com
00:39:06 - Bloopers

This show originates at https://www.schoolofpodcasting.com/929