PODCAST EPISODE

Melt hearts, blow minds — Can B2B get creative right?

BBNmixtape

Nov 23 2021 • 19 mins


B2B marketing campaigns rarely elicit the awe and frenzy of their B2C cousins. Creativity often gets hustled out by data, martech and metrics. In this episode, we explore the role of creativity in B2B marketing withour guest Ned Brown, Chief Creative Officer at Bader Rutter.

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