In this episode of "Back to the Beginning," join CEO Sarah Timmerman as she delves into the dynamics of Black Friday, unveils the company's exciting rebrand, and shares insights into the monumental journey of opening a store in America.

Tune in to gain exclusive perspectives on the challenges, triumphs, and strategic decisions that have shaped the brand's evolution.

Don't forget to use code WELOVEYOU for 30% off during Beginning's Lucky Friday sale (ends 11.59pm November 26 AEST)