Donna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique stories on LinkedIn and beyond. Bringing dynamic brand storytelling to the masses and empowering people to dream big – that's the ink in her pen.

It's her Website LinkedIn-Makeover.com where she and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding. She has authored two editions of LinkedIn Profile Optimization FOR DUMMIES.