Lola Dominguez (@lolajdominguez) is the Founder and Chief Creative Officer of DOMIVIS, a fashion and lifestyle brand.

In this episode, Bobby talks with Lola about her journey from behind-the-scenes digital marketer to becoming the face of an up-and-coming fashion brand. Lola shares her first-hand experience of launching at New York Fashion Week, her approach to engaging customers through storytelling, and the challenges of balancing creative expression with business needs.