This episode features, Mirella Crespi (CEO of Creative Milkshake) and he drops so value 💣's!

We discuss all things Creative and how it relates to BFCM and beyond. We break down:

- The metrics that matter when measuring creative performance
- What kind of testing you should be doing leading into BFCM
- How new ads might not benefit you so focus on your greatest hits

And there's so much more...

Mirella is magnificent, enjoy the show!

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