This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode.

We discuss all things Ads and how it relates to holiday and beyond. We break down:

- Why profitability is such a massive boon to your business (duh but really)
- How you can cultivate magic moments for your business to own the "holiday" outside of black Friday
- why most brand will fail without getting their businesses together

And there's so much more...

Cherene is a master, enjoy the show!

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