In his book Atomic Habits, James Clear says, "Improving by 1 percent isn't particularly notable — sometimes it isn't even noticeable — but it can be far more meaningful, especially in the long run."

In part two of this series, Dallas and Luke talk about the results you can see if you just improve each step of the sales funnel a little at a time.

To buy Atomic Habits on Amazon, click here.

To download the ROI Google Sheet Calculator, click here.