Calling all Vols!In the latest episode, Jeremy and Jess sit down with Jimmy Delaney, Associate Athletics Director of Marketing & Fan Experience for THE University of Tennessee's very own Vols! Together, the three go over the Vols' game plan for how they manage to maintain such a strong fanbase no matter how the season looks. They tackle topics like:

• Brand Communication/Protection
• Word-of-mouth marketing
• The 'Swifting' of sports!

This is one team huddle you won't want to miss!

Get Jeremy's new book Climb here: https://amzn.to/3Q7ASHq