In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss:

• Key principles every marketer should understand to effectively influence consumer behavior.
• What inspired Melina to start The Brainy Business Podcast.
• Emerging trends and developments in behavioral economics that marketers should pay attention to.