Ep 9- The Subscription Think Tank: Matthew Holman on Optimizing Every Step of the Journey

Zephr's Subscription Think Tank

Feb 15 2023 • 27 mins

Welcome to the next episode in our Subscription Think Tank series!

In this episode, we'll be interviewing Matthew Holman, Co-founder and Head of Growth at Qpilot, to discuss conversion optimisation, churn, and consistent experiences in physical product subscriptions.

Listen now to discover:

  • The churn and retention feedback loop
  • Page optimisation and boosting conversions at every step of the customer journey
  • Matt's tips for a robust subscription business model
  • Why personalisation is becoming even more crucial today