Ep 5- The Subscription Think Tank: Aled John on Engaging Customers During Difficult Times

Zephr's Subscription Think Tank

Oct 13 2022 • 31 mins

Welcome to the next episode in our Subscription Think Tank series!

In this episode, our VP of Customer Experience, Andreas Martin, will be interviewing Deputy Managing Director of FT strategies, Aled John, to discuss how subscription businesses can survive the rise in living costs.

Listen now to discover:

Why having an engaged customer base is so important for long-term success
If data and automation will ever replace the work of skilled editorial teams
Common churn triggers to look out for
Key steps to boosting subscriber engagement