In this episode, George sits down for a chat with Peter, part of the marketing team behind Bird Buddy, the innovative smart bird feeder. Their two projects have raised over $11 million on Kickstarter.

The conversation dives deep into the world of digital marketing, from the unpredictable virality of TikTok to the reliable reach of platforms like Facebook and Google. But it's not all about metrics and numbers. At its core, Bird Buddy thrives on its vibrant community, with dedicated Facebook groups and passionate members providing invaluable feedback. Peter also sheds light on the realities of crowdfunding, offering some hard-earned wisdom for anyone considering the same route.

Tune in for an engaging talk about community insights and the unexpected twists and turns of digital marketing in the world of innovative products. Watch the video here.

This episode was brought to you by George from YG Crowdfunding.