Matthew Meeple shares his extensive approach to the preparation for his long awaited Kickstarter campaign for his board game Ascendancy.

From organizing playtesting sessions to learning all about Facebook ads, Matthew takes you on his personal journey towards his Kickstarter launch, which had been five years in the making.

He launched his campaign on Kickstarter this week and is finally able to share all his hard work with the rest of us. At the heart of his strategy, Matthew emphasizes the sheer importance of always providing content that resonates with the audience—be it a captivating visual, an intriguing mini, or a freshly-crafted illustration. He shares his highs and lows and provides a comprehensive view of the complexities of designing and launching a board game.

Check out his Kickstarter here, his website here and his discord here.

This episode was brought to you by George from YG Crowdfunding.